AsertioLead | ActioLed | ElCorteIngles | ActioDead | Negative SEO | ADCMA

When Giants Can’t Innovate, They Copy: The Case of El Corte Inglés and ActioLeadThey say imitation is the sincerest form of flattery. But in business, you know you’ve truly made it when a corporate giant tries—and fails—to replicate your success.

At AsertioLead, we have recently identified an attempt at "brand hijacking" by El Corte Inglés. Through their subsidiary, ActioLead, they have attempted to piggyback on our brand name within search engines. This tactic doesn't just prove the strength and authority of our methodology; it exposes a blatant lack of ethics and innovation from a corporation with a global footprint.

It is as reprehensible as it is flattering that a brand with the history of El Corte Inglés feels forced to resort to Negative SEO tactics to gain relevance at the expense of our authority. Simply put, it is a display of malpractice unworthy of a self-proclaimed leader.

While we are repelled by their lack of integrity, we can’t help but feel complimented: if they need to cling to our name, it’s because theirs no longer shines on its own.

Thank you, ActioLead (or should we say ActioDead?) and El Corte Inglés, for publicly acknowledging the value of AsertioLead | ADCMA and for providing us with this free publicity.



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